BodyMedia nets $2.7M in funding

By Brian Dolan
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BodyMedia Fit ArmbandBodyMedia has raised more than $2.7 million in a recent round of funding that it hopes will soon hit $10 million, according to an SEC filing that MedCity News spotted. The company stated that the first equity sales occurred on March 13, 2012. So far the round of funding has included participation from four investors, according to the regulatory document.

BodyMedia's last round of funding, according to SEC documents, was a $4 million round that included debt and equity back in October 2010.

Earlier this year BodyMedia announced a partnership with Avery Dennison, which leverages Proteus Biomedical's peel-and-stick patch technology, to develop a disposable, wireless sensor patch device for use in preliminary evaluations for weight management. The patch, which is meant to be worn for up to seven days, makes use of BodyMedia’s array of sensors to track calorie burn, steps taken, activity levels, sleep patterns and more. BodyMedia says it collects more than 5,000 data points each minute. BodyMedia’s other tracking devices are typically worn around the user’s upper arm. BodyMedia has been making such devices since 2001.

Last year BodyMedia also announced plans to bring its device's data to Panasonic televisions; add cellular-connectivity to its armband device via Sprint's network; and integrate its data with RunKeeper's Health Graph.

For more on BodyMedia's round of funding, read this report over at MedCity News.
Also: Read the SEC filing here.