WebMD launches Medscape CME app for iPhone

By Brian Dolan

Medscape CME iPhoneWe reported their plans back in May, now it's here: WebMD Health has launched a Medscape CME iPhone app for physicians. Medscape Mobile is a free iPhone and iPod Touch app that includes information for more than 6,000 generic and brand-name drugs, herbals, supplements and antidotes, a drug interaction checker, clinical reference tools, medical news and continuing medical education (CME). The app also includes contact info for more than 400,000 physicians, 57,000 pharmacies and 6,000 hospitals. The company is building a version of the application for the Blackberry platform, too.

WebMD is also known for its consumer-facing application, WebMD Mobile. The company told mobihealthnews that the app has generated 700,000 downloads since launching for the iPhone last November.

On the CME front, WebMD will be facing competition from XM radio station ReachMD, which launched its own CME iPhone app last fall. We caught up with ReachMD earlier this year to discuss their application and other plans for the iPhone.

For more on WebMD Health's latest iPhone offering, read the company's press release after the jump.


WebMD Launches Free Mobile Application For Physicians


NEW YORK, July 21 / WebMD Health Corp. (NASDAQ: WBMD) , the leading source of health information, today announced the launch of Medscape Mobile, a free medical application for physicians. Medscape Mobile provides physicians with Medscape's industry-leading medical information in a convenient mobile format that can be accessed on demand on the iPhone(TM) and iPod touch(R).

Medscape Mobile includes the most comprehensive drug information, clinical reference tools, medical news and continuing medical education (CME). It is the only mobile application to include specialty-specific news from Medscape's award-winning professional news team. Medscape Mobile also includes CME activities organized by specialty and designed for use on a mobile device.

"Medscape Mobile extends the reach of Medscape's information and applications from the desktop to the mobile devices that physicians are already using in a variety of clinical settings," said Steve Zatz, M.D., Executive Vice President, WebMD. "Our online physician audience will now have access to Medscape's comprehensive medical information in their specialty, wherever and whenever they need it."

Medscape Mobile is available to the largest network of physicians and healthcare professionals, who depend on Medscape for trusted, timely medical information. Medscape Mobile builds upon more than a decade of experience in providing medical information and education to healthcare professionals. It expands the availability of Medscape's free content and applications, which generates more than 1.5 million physician visits per month.

Medscape Mobile is currently available on the iPhone(TM) and iPod touch(R) and will be offered on additional mobile platforms, including BlackBerry(R), later this year. Medscape will launch additional mobile features this year, further enhancing its value to physicians at the point-of-care.

Medscape Mobile is a free information service and its comprehensive features include:

Drug database of over 6,000 generic and brand name drugs, plus hundreds of herbals, supplements and antidotes.
Drug interaction checker that quickly shows interactions for a combination of up to 30 drugs, herbals and/or supplements.
Medscape Medical News with up-to-date, specialty-focused medical content across more than 30 specialties.
Continuing Medical Education from MedscapeCME in formats created specifically for the mobile device.
The WebMD Health Directory featuring contact information for over 400,000 physicians, 57,000 pharmacies, and 6,000 hospitals in a convenient search format.
To download Medscape for iPhone(TM) and iPod touch(R), search for 'Medscape' in the Apple iTunes(R) App Store(SM) or look under 'free apps' in the Medical category. An interactive demo is available on Medscape at www.medscape.com/iphone.

About WebMD

WebMD Health Corp. (NASDAQ: WBMD) is the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and health-focused publications. WebMD Health Corp. is a subsidiary of HLTH Corporation (NASDAQ: HLTH) . More than 60 million unique visitors access the WebMD Health Network each month.

The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, eMedicine, eMedicine Health, RxList and theHeart.org.

All statements contained in this press release, other than statements of historical fact, are forward-looking statements, including those regarding: our expectations concerning market opportunities and our ability to capitalize on them; and the benefits expected from new products or services. These statements speak only as of the date of this press release and are based on our current plans and expectations, and they involve risks and uncertainties that could cause actual future events or results to be different than those described in or implied by such forward-looking statements. These risks and uncertainties include those relating to: market acceptance of our products and services; relationships with customers and strategic partners; and changes in economic, political or regulatory conditions or other trends affecting the healthcare, Internet and information technology industries. Further information about these matters can be found in our Securities and Exchange Commission filings.

SOURCE WebMD Health Corp.