Fitmob raises $5M for app that helps people find workouts

By Aditi Pai
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FitmobSan Francisco-based fitness app company fitmob raised $5 million from 112 investors -- $1 million of the funding came from Recruit Strategic Partners and was previously disclosed. Some $3.25 million of the round came from Mayfield Fund, Structure.vc, Venture51, Queensbridge Capital, and Vast Ventures. The remainder came from investors on AngelList.

This brings the company's total funding to at least $14.8 million. The company's previous round was in January 2014.

“The fitness industry has never lacked variety, but it’s lacked an easy to use, cost efficient method for people to discover, access, and enjoy the thousands of options out there,” fitmob CEO and co-founder Raj Kapoor said in a statement. “This funding will help us bring freedom of choice and community to the millions of people who are currently tied down to their memberships that only allow them to access one studio or gym.”

To use fitmob, users access a list of indoor and outdoor workouts led by trainers in the user’s city via their fitmob app. The app is available on iOS and Android. Fitmob offers a $99 per month unlimited pass that allows members to access classes in their area. The service launched in San Francisco and spread to six more cities in 2014. With the funding, fitmob aims to expand its Passport offering from seven to 50 US cities in 2015.

Fitmob currently offers its service in San Francisco, Austin, Dallas, Philadelphia, Portland, San Jose, and Seattle. Classes offered include crossfit, yoga, barre, zumba, MMA, circus, TRX training, and pilates.

The company was formed by photo printing company Snapfish cofounder Raj Kapoor and search personalization company Ness Computing cofounder Paul Twohey.