Iagnosis raises $1.2M for consumer-facing dermatologist service

By Aditi Pai
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DermOnCallIagnosis, parent company of virtual visit skin care company DermatologistOnCall, raised $1.2 million, according to an SEC filing. This brings Iagnosis’ total funding to date to $10 million. The company had raised $2.8 million in May 2014.

DermatologistOnCall offers online, tablet, or smartphone-based consultations. Patients who want to use the service first fill out a questionnaire that verifies whether or not their issue is appropriate for online care. Once they are confirmed as a viable patient, they set up a profile with demographic info and other basic facts.

After that, patients are matched with a doctor so that they can send pictures of the skin condition that needs treatment. Users without coverage pay $59 per consult — the price dropped from $65 sometime this summer — and the information is sent to the dermatologist. The average time patients wait to get a response is 10 hours. The max time users wait is three and a half days. After the diagnosis, patients can message back and forth with the dermatologist for 30 days.

Dermatologists in the company’s network can address over 3,000 skin conditions, according to the company.

In October 2014, Iagnosis announced that starting in 2015, health insurance company Highmark would cover web-based dermatologist visits for its commercial members in Pennsylvania, West Virginia, and Delaware.

In May, Iagnosis Chief Strategy Officer and cofounder Larry Eakin told MobiHealthNews that DermatologistOnCall plans to develop more channel partners across what he calls the “skincare value chain” too, with insurers, hospital systems, pharamacy retailers, large dermatology groups, and large pharmaceutical companies.