SocialWellth raises $7.5M for health app "prescription" platform

By Aditi Pai
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mHealth DashboardLas Vegas-based SocialWellth, maker of white label digital health and wellness offerings for payers, providers, and employers, has raised $7.5 million, according to a report from MedCity News. This brings the company's total funding to at least $12 million to date.

Existing investors include SilverStream Capital and LifeWise Administrators, a subsidiary of Premera Blue Cross.

SocialWellth has developed four health and wellness offerings. One tool, called mHealth Dashboard, helps payors engage members by aggregating a user's health data from apps and devices. Payors can offer goals, challenges, incentives, and rewards to members through the dashboard too.

Another offering, called bWell, is a population health service that uses health apps and assessments to give users a comprehensive understanding of their health status. 

SocialWellth also offers a library of configurable wellness challenges and a health app curation service.

The funding SocialWellth received will be used to integrate Happtique's health app certification and “prescription” platform into its offering. SocialWellth acquired New York City-based Happtique in December 2014.

“We believe that the digital health market must shift from passive digital health to prescriptive digital health curation if we are to achieve the great potential which lies ahead with connected patients,” SocialWellth CEO David Vinson said at the time.

In October 2013, Cigna partnered with SocialWellth to launch an app curation platform, called the GoYou Cigna Marketplace. A year later, Cigna folded the GoYou marketplace into a digital health coaching program, called Cigna Health Matters, and confirmed that it was still working with SocialWellth.