HR company Mercer taps Jiff for health benefits platform

By Aditi Pai

JiffGlobal human resources company Mercer has launched an employee wellness platform, called Health Pathfinder by Mercer, which is powered by Jiff.

“While there has been an explosion of health and well-being solutions in the past five years, employers are left wondering how to manage it all,” Mercer Total Health Management Solutions Leader Cheryl Mealey said in a statement. “By teaming up with Jiff, Mercer can enable clients to integrate their preferred benefit solutions, personalize workforce programs and incentives, motivate employees to engage with the solutions, and measure what works.”

Clients will be able to integrate Health Pathfinder into their existing benefits programs and employers will be able to access Jiff's offerings.

One product Jiff offers, called Jiff Incentives, helps employers create incentive designs and reward options for employees. Another program, called Jiff Challenges, helps employers put together social, gamified, and deadline-driven competitions to challenge their employees and help them sustain healthy habits.

Jiff’s newest offering, which was released in May, called Jiff Navigator, allows employers to personalize their health benefits program for each employee using a health assessment, claims data, or biometric data. Navigator then identifies which services and integrations would be most helpful for each user based on the results. Employers can pick and choose features and services from 48 integration partners including Quest Diagnostics, Ovuline, Zipongo, MyFitnessPal, Fitbit, Teladoc, and Doctor on Demand.

A few months ago, Jiff announced that it had raised $23.3 million in a round led by Rosemark Capital with participation from GE Ventures, which brought the company's total funding to at least $49.1 million to date.

Around the same time, one of the longest-running employee wellness platform companies, Virgin Pulse, announced its first outside investment, $92 million, led by venture capital firm Insight Venture Partners with participation from existing investor, Virgin Group.