Palo Alto, California-based Lumo Bodytech, which offers posture and activity tracking devices, has raised $10 million in a round led by WuXi Healthcare Ventures with participation from existing investors Madrona Venture Group, Innovation Endeavors, AME Cloud Ventures, and Innovalue Capital.
This brings the company's total funding to at least $16 million. Lumo has also raised around $2 million from crowdfunding campaigns.
Lumo will use the funds to support its new b2b offering, Lumo Platform, which is a white-labeled version of Lumo's tech available to apparel, fitness, health, and workplace safety industries. Companies that want to use Lumo's platform can pick and choose from a variety of the company's offerings, including storage and predictive analytics; the Lumo Kit API, which connects data from hardware to the cloud; Lumo's algorithms, which measure biomechanical movement; and Lumo's hardware.
Lumo hasn't moved away from its direct-to-consumer roots, though. Just a few weeks ago Lumo unveiled a new wearable, Lumo Run, which is a pair of running shorts or capris with a sensor embedded into the waistband to track runner-specific health metrics like cadence, bounce, ground contact time, braking, stride length, and pelvic rotation. Lumo Run also tracks distance, time, pace, and map routes through the user’s smartphone and provides post-run summaries and recommendations on what to work on. The connected app can give real-time audio coaching cues through the user’s headphones.
Lumo, founded in 2011, raised its last round of funding in December 2012. The company's first device, which launched with a Kickstarter crowdfunding campaign earlier that year, was a posture-sensing wearable that was worn on the lower back. Then, in early 2014, Lumo launched its second offering, a smaller, posture sensor, called Lumo Lift that was designed to be worn on the upper body and attached to clothing via magnetic clasp.