Pharma

By Brian Dolan July 22, 2014
Fogg speaking at SXSW last year Retail pharmacy company Walgreens is bolstering its rewards program by training some of its pharmacists and online customer reps in Stanford psychologist and mobile health expert Dr. BJ Fogg's behavior change methodology, called Tiny Habits. Over the years Fogg has had considerable influence in mobile health through his advisory services to industry, published...
By Jonah Comstock July 15, 2014
Just seven months after announcing its ambitious contact lens program, Google has announced a partnership with Novartis eye care division Alcon to license its still-largely-theoretical "smart lens" to the Swiss pharma company. "We are looking forward to working with Google to bring together their advanced technology and our extensive knowledge of biology to meet unmet medical needs," Novartis CEO...
By Jonah Comstock July 14, 2014
When it comes to digital health, pharmaceutical companies tend to be slow and cautious, because of the onerous risks they face from the FDA should they improperly market a drug via the internet or mobile channels. But big pharma recognizes the need to innovate and stay on top of the times as well. That’s why the trend lately has been for large pharmaceutical companies to spin out a smaller group...
By Aditi Pai June 17, 2014
A little over a year after completing a pilot study, pharmaceutical company AstraZeneca and Exco InTouch have launched a mobile-enabled program in the UK to help patients manage their chronic obstructive pulmonary disease (COPD), called Me&MyCOPD. The program has three components -- a portal in which patients can connect with providers, a server on which information is saved and messages are...
By Jonah Comstock June 2, 2014
Proteus Digital Health has raised $120 million from new, undisclosed investors described as "major new institutional investors based in the United States, Europe and Asia." The company will use the funding to continue its plans to commercialize its ingestible sensor system at scale, as well as to continue demonstrating the value of the technology on health outcomes and costs. The Proteus digital...
By Aditi Pai May 28, 2014
Health tracking and analytics platform Tictrac has partnered with Novartis to launch an awareness campaign, called The 7-Day Challenge to Live Like You, for multiple sclerosis (MS). "MS is a complicated disease, and one which affects many aspects of your life," Tictrac Senior Account Manager Nooreen Kara told MobiHealthNews in an email. "Whether it's stress, mood, fitness or sexual activity,...
By Jonah Comstock May 22, 2014
A randomized control trial of 99 elderly, Spanish patients suggests that a tablet app can improve medication adherence, even in patients with no prior experience with the internet, smartphones, or tablets. The study was published recently in the Journal of Medical Internet Research. "With the growth in use of tablets and smartphones, various interventions have been designed to improve adherence...
By Jonah Comstock May 21, 2014
Wellness & Prevention, a division of Johnson & Johnson that works with health plans on behavior change coaching, has released a mobile app, Track Your Health. The app is not available to the general public, but rather, through health plans to the 30 million covered lives that have access to Wellness & Prevention products. "Fundamentally, Wellness & Prevention is about encouraging...
By Jonah Comstock May 14, 2014
A clinical trial app from the Cleveland Clinic. Mobile health provides a large and serious opportunity for the improvement of clinical trials, but one that always seems to be just out of reach. It's something we've written about a few times before. But Joseph Kim, Director of Patient Recruitment and Engagement at Shire Pharmaceuticals, believes the way that patient drug trials need to innovate...
By Brian Dolan May 2, 2014
Proteus Digital Health Out of all the digital health stakeholders, pharmaceutical companies have both one of the biggest opportunities and some of the most significant challenges to make the most of mobile and digital technologies. As such, while providers and payors have dived into the digital health world with gusto, moves from pharma have often been tentative. They are just now starting to...