Flo takes aim at women's health in $5M Series A round

By Jeff Lagasse
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AI-driven women’s health platform Flo has raised $5 million in a Series A funding round, led by Flint Capital, which, along with Haxus Fund, tossed in $1 million in seed round funding in December 2016.
 
Other investors in the Series A round include Natalia Vodianova, a supermodel and social activist who also joined the company’s board of directors, as well as a handful of angel investors.
 
Since its launch as a period tracker in October 2015, Flo has attracted over 10 million monthly active users, and is currently adding about million of them each month. Some of the new features include personalized health insights and a closed, anonymous community of experts and peers, which have helped the product evolve into a more comprehensive platform.
 
Flo recently added a pregnancy mode, and with the move, it has fashioned an identity for itself as a tailored health solution for women at any stage of the reproductive cycle: teenagers, those willing to conceive, pregnant women, young moms, women going through menopause, etc. Currently, close to 100,000 women get pregnant each month with help from Flo.
 
“Flo is a strong tool for preventive medicine, including period tracking, pregnancy mode and more,” said Yuri Gurski, Flo founder and president, in a statement. “Users can simply download Flo to track periods, but then continue to use it to better understand their body, feel calm and confident about their health. Users enjoy AI-driven personalized health insights based on their logs, and a closed anonymous space to socialize with peers and get experts’ opinion. Most importantly, users’ data is a 100 percent secure and confidential, as the company maintains highest levels of data security standards.”
 
With fresh support from Vodianova, Flo has earmarked the month of September to launch its “Let’s Talk About It. Period.” ad campaign, which will encourage women to speak freely about their bodies, and their physical and mental well-being.
 
The company cites experience as the primary driver behind its swift progress. Among its co-founders are Yuri Gurski, advisor and investor to MSQRD, Prisma and MAPS.ME; the former vice president at Mail.ru, the biggest Internet company in Eastern Europe; and Dmitry Gurski, Max Scrobov, and Andrew Kovzel, who worked together on more than 15 other projects. Advisors and early stage investors include Matvey Timoshenko and Peter Skoromnyi, co-founders of Apalon, a mobile app developer acquired by IAC in 2014.
 
The Series A investment will help the company accelerate its growth, expand its presence into the US market, and perfect its intelligence system to include more accurate and up-to-date content. The company also plans to partner with top medical research centers and universities to advance female health science. 
 
Flo is available in 20 languages on iOS and Android. The app already holds top position among period tracking apps and other women's health related products in the App Store in over 50 countries, including the US.