Jiff raises another $17.7M to help employers drive digital health engagement

By Brian Dolan
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Mountain View, California-based digital health benefits platform Jiff added another $17.7 million to the $23.5 million it announced last year. Jiff has now raised a total of about $68 million from investors that include Rosemark Capital, GE Ventures, Aeris Capital, and Aberdare Ventures.

“Jiff is tackling a massive problem: bringing together all the innovations in digital health an employer may have bought, as well as ones they purchase through Jiff, into one coherent place and driving employees to use them to bring down healthcare costs and drive up healthy outcomes,” Derek Newell, CEO of Jiff, said in a statement.

In tandem with the funding announcement, Jiff said that in the first half of 2016, it had expanded its client base by 32 percent and upped the number of employees using its platform by 40 percent.

Jiff offers three versions of its employee engagement platform to its customers: Launch Pad, Total Wellbeing, and Enterprise Navigator. Launch Pad is the most basic offering and it includes activity, food, and sleep tracking. Total Wellbeing builds on those by adding HRAs, biometrics, coaching, weight tracking, nutritional coaching, smoking cessation, and more. The final offering takes it a few steps further and deeper into healthcare with telemedicine, price transparency tools, care navigation, second opinion services, disease management programs, fertility services, mental health programs, and many other customizable add-ons.