Berlin-based 8fit has raised $10 million in its first round of funding to support its health and fitness app of the same name. Creandum, a European VC investor, and Eight Roads Ventures, a global firm, co-led the round.
The 8fit app, which offers personalized workout and meal plans as in-app purchases, has been on both the iOS and Google Play stores since 2014. The company says half of its users are in the US, and that the app has been downloaded by 10 million people over the last three years.
“There’s no one-size-fits-all way to find lifelong fitness, so we’re focused on building a truly tailored experience that empowers people to get started on their fitness journey and stick with it,” Pablo Villalba, CEO and cofounder of 8fit, said in a statement. “With the Series A, we’re bolstering our team to support our rapid international user growth and keeping our eyes on the ultimate goal of helping as many people as possible live healthier, happier lives.”
The company’s workout plans are designed to be doable anywhere, rather than being limited to a gym, and include yoga and High Intensity Interval Training. It also offers recipes as part of a meal plan. Both meals and workouts are tailored to users’ fitness goals.
8fit offers an Apple Watch app that users can track and record workouts, and even watch videos on.
“Mobile is transforming global fitness and nutrition by bringing healthier lifestyle choices to a wider audience,” Michael Treskow, a partner at Eight Roads Ventures, said in a statement. “8fit has built a unique product to support people’s individual fitness goals via a personalized program, and we look forward to partnering with the team on its journey.”