Survey: 42 percent of digital health consumers say knowing their numbers is top motivator

By Aditi Pai
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Some 42 percent of insured consumers who use mobile-enabled health applications or devices said their biggest motivator to use digital health tools is knowing their numbers, according to a survey of 500 insured consumers fielded by Survey Sampling International (SSI) and sponsored by online health and wellness program vendor HealthMine.

About 52 percent of respondents said they are enrolled in a wellness respondents and 66 percent of these people said their program offered incentives for using digital health, though that was not a big motivator for respondents.

After knowledge, 26 percent of respondents said their biggest motivator is improving their health, 19 percent said accountability (they knew someone else was tracking results), and 10 percent said they know they can earn a reward for using it. 

"Digital health tools have exploded in growth -- but more so in the lifestyle management category than in clinical/disease management." HealthMine CEO Bryce Williams said in a statement. "Every member may not benefit from an activity tracker. For these tools to be effective, they must be tailored to individual needs and connect to the individual's bigger picture of health data."  

Half of users said they use fitness apps, while 46 percent said they use a food and nutrition app, 39 percent use a weight loss app, and 38 percent use a wearable activity tracking device. Just 28 percent of respondents said they use a pharmacy app, 22 percent said they use a patient portal, 19 percent use a blood pressure app, and 14 percent use a symptoms navigator.