conversational tone

By Jonah Comstock February 27, 2017
A study of 172 college students at Penn State shows that interactivity, perceived interactivity, and a conversational tone can all impact how engaged users are with a health assessment tool and what impressions they walk away with after using the tool. The study was conducted by S. Shyam Sundar, a professor of communications at Penn State and co-director of the Media Effects Research Laboratory,...

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