Fitbit

By Laura Lovett February 28, 2018
Fitbit reported its fourth quarter and full year earnings yesterday. Fourth quarter earnings continues to post a loss, with a reported $571 million in revenues and a net loss of $46 million, as did its full year report, in which the company reported a total revenue of $1.6 billion and a net loss of $277 million, down 1 percent year over year.  Last year the company launched the Fitbit Ionic, a...
By Laura Lovett February 27, 2018
Wearable giant Fitbit and fitness apparel company Adidas have just released their latest running-specific training wearable, the Fitbit Ionic: Adidas edition. The product was born out of a partnership between the two companies, which was announced last year, and is a combination of Fitbit Ionic and Adidas’ Train app.  “As the leading global wearables brand synonymous with health and fitness,...
By Jonah Comstock February 19, 2018
Last week, Fitbit announced that it was acquiring Twine Health for an undisclosed sum. The news came as a surprise to many who still think of Fitbit as primarily a consumer-facing wearable device company. But an increasingly large slice of Fitbit is Fitbit Health Solutions, the company’s employee wellness business. And for Fitbit Health Solutions, Twine Health — which itself pivoted toward the...
By Laura Lovett February 13, 2018
This morning wearable giant Fitbit announced that it will be acquiring healthcare coaching platform Twine Health for an undisclosed sum. The acquisition takes Fitbit more solidly into the healthcare space than it has been up until now. The Twine platform aims to help users manage chronic conditions like diabetes and hypertension by using artificial intelligence technology and creating a way for...
By Jonah Comstock January 25, 2018
When Fitbit acquired indie smartwatch maker Pebble at the end of 2016, it was clear from the beginning that it would be the end of the line for Pebble devices. In fact, Fitibit didn't even acquire Pebble's hardware assets. A year later, Fitbit seems determined to let Pebble's fiercely loyal userbase down easy — and to convert as many of them as possible into users of the company's fledgling...
By Dave Muoio January 18, 2018
Fitbit Coach, the company’s connected personal training app, has come to Microsoft’s Xbox One videogame console and other Windows 10 PCs, Fitbit announced in a recent blog post. The service — which costs $39.99 annually — allows customers to follow guided audio and video workouts in their home with additional features provided by their Fitbit wearables. Fitbit Coach is a rebranded version of the...
By Dave Muoio January 15, 2018
Smartwatches, size extra-small. Fitbit may be looking into a version of its wearable device designed specifically for children, according to a rumor report from Bloomberg. Such a line of products has been the subject of internal discussion for the last several months, anonymous sources said, although there was no information on just what kid-friendly features might be included in the devices....
By Jonah Comstock January 12, 2018
UnitedHealthcare and Dexcom announced today at CES in Las Vegas that they will collaborate on a pilot program to provide Dexcom CGMs to UnitedHealthcare Medicare Advantage plan participants. “With more than 27 million people nationwide living with Type 2 diabetes there is urgent need to address this epidemic in new ways,” Brian Thompson, CEO of UnitedHealthcare Medicare and retirement, said in a...
By Laura Lovett January 8, 2018
Fitbit has recently invested $6 million in San Fransisco-based Sano, a company developing a mobile app and sensor that will allow users to continuously monitor blood glucose levels, multiple publications have confirmed.  "This fits into our strategy of looking beyond the device and thinking more about (health) solutions,” Fitbit CEO James Park told CNBC. "I think the complete solution comes in...
By Laura Lovett December 21, 2017
A small study published in the Journal of Medical Internet Research found that passive sensor data collected from smartphones and Fitbits could be linked to the severity of symptoms cancer patients experienced during their chemotherapy treatment.  "We found that on days when the patients reported worse-than-average symptoms, they tended to spend more time being sedentary, moved the phone more...

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