LivingWith

By Jonah Comstock October 18, 2017
Two years after launching its smoking cessation app Quitter's Circle, pharmaceutical company Pfizer is seeing impressive continued engagement with the app. It's also applying the lessons learned from Quitter's Circle toward other mobile health pursuits — including a recently-launched app for people living with cancer. "We can do surveys right in the app," Mark Pizzini, Pfizer's digital strategy...