Nike

By Laura Lovett February 6, 2018
Your Uber is here? A recent study published in JAMA Internal Medicine found that patients who were offered a complimentary lift from ridesharing apps were just as likely to miss a doctor’s appointment as those who were were not. A total of 786 patients participated in the program, and each received up to three additional appointment reminder phone calls from research staff two days before their...
By Jonah Comstock December 20, 2017
When Adidas bought Runtastic for $240 million in 2015, the fitness giant was pretty obviously playing catchup. The company had just watched Under Armour, a relative upstart in the sports apparel world, spend $710 million on three of the biggest fitness apps on the market: MapMyRun, MapMyFitness, and Endomondo. Less than a year later, Japanese shoe brand ASICS would snap up Runkeeper for $85...
By Dave Muoio November 20, 2017
Just half a decade ago, Nike was among the driving forces bringing fitness wearables to the mainstream. The consumer footwear and athletic apparel company launched its FuelBand fitness tracker in 2012, and a year later stood alongside Fitbit and Jawbone as one of the only major players to hold a substantial share of the wearable retail market. Now, five years later, the wearable has been...
By Jonah Comstock September 7, 2016
Apple's announcement day today focused a lot on the new iPhone 7, but the most exciting news for health and fitness fans was related to the Apple Watch series 2, which ups the ante for fitness tracking in several ways. The device is swimproof, has a built-in GPS, and a special version will be created in partnership with Nike. "We call it Apple Watch series 2 and it has been completely re-...
By Jonah Comstock August 23, 2016
Nike has launched a major update to its Nike+ Running app, rebranding it as the Nike+Run Club. The main features the company is adding include personal coaching, new social features, and an upgrade to the Apple Watch app that allows runners to leave their phone at home. The Beaverton, Oregon-based sports giant has been working on revamping its running app for a while, according to CEO Mark Parker...
By Jonah Comstock March 29, 2016
We tend to think of activity tracking devices and the companion apps that process their data as single product offerings. But a new report from Argus Insights suggests that perhaps the users of these devices don't see them that way. Argus, which looks at consumer reviews and social data to analyze "mindshare", reports that the baseline level of consumer enjoyment (what Argus calls "delight') of...
By Aditi Pai March 17, 2016
Nike has unveiled a new version of its activity tracking app, called Nike+, which now offers a coaching feature for people at various fitness levels as well as an online, personalized store that consumers that tailors the shopping experience for Nike products to the user. “Today showcases a breadth of innovation that only Nike can deliver,” Nike President and CEO Mark Parker said in a statement...

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