NPD Group

By Jonah Comstock April 27, 2015
The NPD Group is predicting that 9 percent of American adults will own a smartwatch by the fourth quarter of 2016. Around 21 million Americans will own smartwatches at that point, NPD predicts, while 32 million will own dedicated activity trackers. But the firm projects that activity tracker adoption will peak at 32 million, while smartwatch adoption will continue to grow, potentially eclipsing...
By Jonah Comstock October 9, 2014
Ever since Apple announced its HealthKit developer toolkit, which aggregates data from a number of different self-tracking apps and devices, it's been a foregone conclusion that Fitbit would be connected. Apple showed a screencap of Fitbit at its developer conference announcing the product. In a recent interview, a Jawbone spokesperson used Fitbit as an example of a device that could potentially...
By Aditi Pai May 29, 2014
The wearables market, including activity trackers, smart watches, and head-worn displays, is expected to ship 48 million units in 2014 and 91 million in 2015, but after that, the market is expected to slow down for one or two years "as consumers rebound from the initial hype", according to a report from the NPD Group. “We expect that the dynamics of the wearables market will be similar to DVD,...
By Aditi Pai February 12, 2014
Approximately 1.6 million smartwatches were shipped in the second half of 2013, and over 17 million total wristworn trackers are expected to ship in 2014, according to market research firm Canalys. Fitbit shipped the most wearable bands (58 percent market share), which Canalys suggested could be because Fitbit launched its Flex and Force bands in May and October 2013 respectively. Jawbone had...
By Brian Dolan January 15, 2014
In 2013, Fitbits, Jawbone UPs, and Nike FuelBands accounted for 97 percent of all smartphone-enabled activity trackers sold at brick-and-mortar stores or through big ecommerce sites, according to NPD Group, which tracks the digital fitness device market at the point of sale. For the 52-week period beginning in early January 2013 and ending in early January 2014, Fitbit's devices accounted for 68...
By Brian Dolan January 8, 2014
According to a recent report from the NPD Group, San Francisco-based Fitbit shipped 67 percent of all activity tracking devices in 2013. The company's devices also accounted for 77 percent of the "full body activity trackers" shipped during the five weeks leading up to Christmas. That's up from about 60 percent for 2012's holiday season, according to Fitbit. NPD also estimated that the digital...
By Brian Dolan January 4, 2012
About 76 percent of small- and medium-sized medical and dentals offices plan to purchase tablets in the next year, according to research firm NPD Group's recently published Third Quarter SMB Technology Report. What's more, these practices expect to spend about $6,800 on tablets, NPD told DOTmed news. NPD conducted the survey in September 2011. NPD's report has a much broader focus. The key...