Opternative

By Jonah Comstock April 10, 2018
Online refractive eye exam company Opternative has launched a new white-labeled service for eye care professionals (ECPs) called EZRx. "The digital refraction (EZRx) and visual acuity screener are licensed to each ECP individually and [are] white-labeled to match the ECP's branding and website flow," Pete Horkan, Opternative's head of US government affairs, told MobiHealthNews in an email. "The...
By Jonah Comstock March 15, 2018
Opternative, a Chicago-based purveyor of online and mobile refractive eye exams, received a warning letter from the FDA last fall. The October 30 warning letter was only recently made public by the agency. Addressed to then-CEO Aaron Dallek (Opternative named a new CEO, Brent Rasmussen, in January), the letter makes it clear that it considers Opternative's online eye exam to be a mobile medical...
By Dave Muoio January 29, 2018
In 2016, Opternative, a Chicago-based telehealth startup offering online refractive eye exams, opened a lawsuit against South Carolina’s Board of Medical Examiners and Department of Labor, Licensing, and Regulation alleging that a newly passed law restricting online eye exams was protectionist, unconstitutional legislation. On Friday, Judge DeAndrea Benjamin of the Fifth Judicial Circuit in...
By Jonah Comstock October 17, 2017
Opternative, a Chicago-based digital health company that offers an online refractive eye exam service to help consumers get prescriptions for glasses or contacts, is suing online glasses retailer Warby Parker in New York District Court. The suit alleges that Warby Parker's Prescription Check offering (launched in May) was based on proprietary information and technology obtained from Opternative...
By Jonah Comstock May 24, 2017
Online eye glasses retailer Warby Parker has launched a new app to offer online eye exams to users. While a number of companies offer ocular telehealth in various forms to users in regulatory-friendly states, and some of those companies also sell contact lenses, Warby Parker would be the first glasses retailer to venture into the space. The FDA-registered app, called Prescription Check, is...
By Jonah Comstock March 6, 2017
This article has been updated with comments from Opternative and the Virginia House of Delegates. In stark contrast to the law that past last year in South Carolina, the state of Virginia has proactively passed a pro-telemedicine bill that protects the rights of optometrists and ophthalmologists to see patients and issue prescriptions via telemedicine. The law, signed late last month, states that...
By Jonah Comstock October 20, 2016
(Updated with a statement from the American Optometric Association) Opternative, a Chicago-based digital health company that offers an online refractive eye exam service that helps consumers get prescriptions for glasses or contacts, has teamed up with the Institute of Justice to sue the state of South Carolina, alleging that a new law restricting online eye exams is anticompetitive and...
By Jonah Comstock September 20, 2016
Apple has hired Dr. Mike Evans, a Toronto doctor who boasts 70,000 followers on his medical-themed YouTube channel. Evans was formerly a staff physician at St. Michael's Hospital in Toronto. As CBC reported, Evans is a mobile health enthusiast who has talked on his YouTube show about a future in which he might precribe an Apple Watch app for high blood pressure. Apple doesn't typically comment on...
By Heather Mack August 3, 2016
Here are all the digital health deals, partnerships, and customer wins that MobiHealthNews has tracked over the past two weeks.   UK-based pharmaceutical giant GlaxoSmithKline partnered with South San Francisco-based Verily to create Galvani Bioelectronics – a joint venture to develop implantable bioelectric medicines, a branch of medicine that works to fight diseases by targeting electrical...
By Heather Mack August 1, 2016
Chicago-based Opternative, makers of a web and smartphone-based eye exam, has partnered with contact lens provider 1-800-Contacts to launch InstaRx, an online service that allows existing patients to update their prescriptions without seeing an eye doctor in-person. The partnership with 1-800-Contacts comes about a year after Opternative launched a stand-alone eye exam, which uses both a computer...

Editor's Pick