Pfizer

By Jonah Comstock February 5, 2014
TapTrak's forthcoming clinical trials app. Medical micro-journaling startup tapTrak has formally hired pharma veteran Efren Olivares, a hire that signals the company's upcoming expansion into the pharma space. New York City-based tapTrak, which raised $390,000 in seed funding last July, began its life in 2011 as a consumer-focused quantified self app, to make it easy for people to track and...
By Aditi Pai January 9, 2014
Boston-based Akili Interactive Labs partnered with Pfizer to conduct a study of Akili's iOS-based game, Project Evo, in the hopes of using the game to detect indications of Alzheimer's in healthy individuals. The month-long study of 100 participants includes a mix of some who have risk markers of potentially developing Alzheimer's and some who do not. All participants will take the game home and...
By Neil Versel September 17, 2013
Humetrix's iBlueButton app won the ONC's Blue Button Mashup Challenge in January. With new, tougher HIPAA privacy regulations set to take effect in less than a week, the HHS Office for Civil Rights (OCR), which enforces the rules, is trying to educate consumers and healthcare entities alike about a longstanding but much-ignored policy. "There is a clear right [in the HIPAA privacy rule] not...
By Jonah Comstock June 27, 2013
Ayogo's Diabestes app for college students. Health gaming company Ayogo's CEO Michael Fergusson hinted at this week's Games for Health event in Boston that the company is working on a new game for a major pharmaceutical company, although he wasn't able to reveal any details. "I sure would like to show you this game but I didn't get clearance to show it. We're working with one of the five largest...
By Jonah Comstock March 1, 2013
A screenshot from Exco's clinical trial software. One of our predictions at the start of the year was that 2013 would be a year for pharma to make big moves in mobile health. European pharmaceutical company AstraZeneca has begun that process, announcing a pilot, in partnership with Exco InTouch, to address chronic obstructive pulmonary disease (COPD) in the UK using mobile and online tools....
By Jonah Comstock November 20, 2012
The now-defunct Healogica app. Clinical trials are a clear area where mobile engagement and big data have serious potential, but it's still a largely untapped use case. There have been a lot of stories recently about the opportunities in that space, but also on the challenges companies have encountered in implementing them. At least one abandoned study and one failed company can attest to those...
By Brian Dolan July 12, 2012
Merkle, a customer relations management (CRM) company has acquired San Francisco-based 5th Finger, a mobile marketing and mobile health vendor for an undisclosed sum. While 5th Finger has a number of big retail brands as clients, including Jos. A Bank and Safeway, it has also powered Pfizer, Medtronic, and GlaxoSmithKline's mobile health initiatives. The company set up a text messaging-powered...
By Brian Dolan July 9, 2012
At the DIA Annual Meeting in Philadelphia last month, Vodafone and Exco InTouch announced a deal that sees Vodafone launching a new mobile-enabled clinical trial offering that leverages Exco's patient reported outcomes software for mobile phones. Exco made headlines last year when it inked a deal with pharmaceutical company Pfizer to determine how effective mobile-enabled clinical trials could be...
By Chris Gullo November 18, 2011
In the last week, 250 apps published to the health and medical categories of Apple's AppStore. By our count, 134 belonged to the health & fitness category, while 116 were found in the medical category of the AppStore. We found eight apps of those 250 that launched this week to be noteworthy. They include offerings from three big name consumer brands, one from a well-known medical association...
By Chris Gullo November 15, 2011
This week Pfizer launched Robitussin Relief Finder 2.0, a free iOS app that allows users to track flu activity nationwide and also find nearby stores that sell various types of Robitussin products. The app enables users to find Robitussin products tailored to their flu symptoms via an in-app questionnaire, locate stores nearby selling Robitussin products, and receive coupons. A flu alerts tracker...