Tictrac

By Jonah Comstock August 19, 2014
While Novartis' recent partnership with Google and its longtime relationship with Proteus have indicated that the pharma company has an interest in digital health, a page on the company's website, added this summer, lays out its broad vision and explicit interest in mobile health specifically. The company even has a mobile health strategy lead, Michele Angelaccio, who holds the title of Associate...
By Aditi Pai May 28, 2014
Health tracking and analytics platform Tictrac has partnered with Novartis to launch an awareness campaign, called The 7-Day Challenge to Live Like You, for multiple sclerosis (MS). "MS is a complicated disease, and one which affects many aspects of your life," Tictrac Senior Account Manager Nooreen Kara told MobiHealthNews in an email. "Whether it's stress, mood, fitness or sexual activity,...