Under Armour Connected Fitness

By Jonah Comstock December 5, 2017
Under Armour announced a number of executive changes that affect the sports apparel company’s Connected Fitness business, including the departure of MyFitnessPal founders Mike and Albert Lee, the company’s Chief Digital Officer and SVP Digital Product, respectively. “We're appreciative of the nearly three years that Mike and Al have fully and generously served at Under Armour following the...
By Jonah Comstock November 1, 2017
After a rough third quarter, Under Armour has made it known that it is giving up on its UA Healthbox offering and all three of the connected devices that make it up. The company will continue to make some hardware in the form of connected apparel, and will continue to support its connected fitness apps, as well as recently-announced software offerings for Samsung Gear smartwatches. "Our first...
By Jonah Comstock November 8, 2016
Sports apparel and connected fitness brand Under Armour reported revenue growth of 22 percent in the third quarter of the year, marking the company's 26th quarter of consecutive growth. While the main focus of the company's earnings call was on Under Armour's growing footwear business and international market expansion, CEO Kevin Plank also spoke about the growth of the company's Connected...
By Jonah Comstock August 4, 2016
Under Armour’s Connected Fitness division, created two years ago when the sports apparel company acquired a spat of fitness apps, was largely pushed to the background on the company’s latest earnings call, with CEO Kevin Plank failing to note either the departure of former MapMyFitness CEO and UA Connected Fitness lead Robin Thurston, or the fact that the division lost $7.5 million this quarter....
By Jonah Comstock April 26, 2016
Although Under Armour raised revenues overall by about 30 percent this quarter, the company’s Connected Fitness business — made up in large part by its 2015 fitness app acquisitions — is still not turning a profit. UA says it lost $16.5 million in Q1 on Connected Fitness, more than the $15 million it lost in Q1 2015. “While we are still in investment mode, we believe that the future of Connected...
By Jonah Comstock August 11, 2015
As part of a new partnership with the National Basketball Association, Under Armour will help the sporting organization develop a new consumer app, called NBA Fit. The deal is mostly an expanded sponsorship for Under Armour, which has worked with the NBA as a league partner since 2011. Under Armour will be the title partner of the NBA Draft Combine, an invite-only showcase game series for leading...