wearable fitness tracker

By Jonah Comstock October 12, 2016
When BlackRock invested $300 million in Jawbone to keep it afloat, Bloomberg News called it "a loan and a leash". Now, according to a new report in Fortune, the beleaguered tech company is tugging on that leash. Fortune reported this week that Blackrock is pressuring the company to sell, but CEO Hossain Rahman believes the company has the funds to stay afloat.  "I believe everyone knows one of...
By Heather Mack September 1, 2016
Navigation company TomTom has delivered a new line of wearable fitness trackers, offering new devices including one that capitalizes on the company’s expertise in GPS and map technology. The devices aren't yet available for purchase, but those interested can sign up on the company’s website to be alerted the moment they are released. There are three wristworn devices in the line: The TomTom Touch...
By Heather Mack August 24, 2016
The University of Southern California’s Center for Body Computing is partnering with VSP Global, which provides vision insurance and operates several eye care companies, to launch a study and consumer pilot test with the latest version of the company’s tech-embedded eyewear. Level, the glasses, will host a bevy of technology within the frames – including a gyroscope, accelerometer and magnetomer...
By Aditi Pai June 13, 2015
Of wearable fitness device makers, Fitbit spent the most on advertising its devices last year, investing $21.6 million, according to a recent report from Kantar Media. Garmin and Samsung were both not far behind Fitbit in advertising spend. Garmin spent $18.7 million and Samsung spent $11.6 million. After the top three spenders there's a significant drop in amount spent: Nike spent $3.2 million,...
By Jonah Comstock February 18, 2015
Samsung's Gear Fit. With the Apple Watch launch, and its potential to upend the wearables market, a few months away, Canalys reports that the current market leader for "smart wearable bands" -- any wristworn device that can run third-party applications -- is Samsung. Meanwhile, the "basic wearable band" market, which Canalys defines as wearables that can't run apps, is still led by Fitbit. The...
By Jonah Comstock September 30, 2014
Basis Science, the wearable company that was acquired in March by Intel’s new devices group, has unveiled a new wearable, the Basis Peak fitness and sleep tracker. The Peak device will replace the B1 and Carbon Steel devices, which will be supported but no longer sold starting November 5, when the Basis Peak goes on sale. “Basis Peak … continues a lot of the same principles we had in the prior...

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