Once Fitbit has cleared its own atrial fibrillation detection feature, it will be working with the pharmas to develop content that will help at-risk users discuss their heart health with a provider.

From left to right: HIMSS' Steve Wretling, Cornell's Dr. Joann Difede, Cedar-Sinai's Dr. Brennan Spiegel, Harvard and MGH's Dr. Anthony Sossong, and Rendever's Kyle Rand.