Ten predictions for the mobile health market

By Chris Gullo

glucose_buddy_diabetes_helper14 percent of smartphone users to use mobile health apps in 2011

In 2011, some 14 percent of adult Americans will use a mobile health app to manage their health, wellness, and chronic conditions, according to IDC. Why? “Demographics are accelerating this trend. Health reform will make these approaches even more important as the industry shifts to new delivery and reimbursement models,” IDC writes in its 2011 predictions report.

The estimate is not at all unlikely, especially given that a recent Pew survey showed that already 9 percent of adult Americans are using mobile health apps to track or manage their health.