According to a new report from Manhattan Research, the percentage of physicians in the U.S. using smartphones increased to 64 percent. The group increased by 20 percent between 2008 and 2009, the study found. The number of physicians using iPhones doubled, Manhattan Research found.
Despite the growing adoption of Internet-enabled phones with Web browsers, the research firm's survey also found that physicians' mobile use has not caused cannibalization of Internet usage on computers. Instead, physicians are spending more time online overall.
"Physicians have always been advanced in terms of their mobile use," said Monique Levy, Senior Director of Research at Manhattan Research, in a company release. "Nevertheless, growth in smartphone ownership in the last year is remarkable. Mobile is delivering on its promise to allow doctors to be ‘always on' - which is partly why so many doctors say the Internet is essential to their practice."
For more details, be sure to register for the Taking the Pulse v9.0 Webinar that Manhattan Research is hosting Tuesday, April 21, 2009 at 11am and 3pm EST.