Fitness tracker app Endomondo crosses 10M downloads

By Brian Dolan

EndomondoEndomondo, developers of a GPS-enabled sports tracker app, has had more than 10 million downloads for its fitness application. As of last September the company had about 5 million downloads for its app, which is available on a multitude of mobile platforms, including iPhone, Android, Blackberry, Symbian, Windows Phone, Windows Mobile and Java phones. All in all the app works on more than 250 mobile phones and that makes for nearly all GPS-enabled phones.

The Danish company has raised more than $3 million from Denmrk-based SEED Capital to date. It also recently established an office in the San Francisco Bay Area. The company has raised about $6.2 million in total.

Endomondo claims that the 10 million download milestone marks a tripling of its user base over the course of the last year. Given the 5 million downloads as of last September, the company also doubled its user base in the past 9 months.

The fitness tracking app has an international following: Only about 25 percent of its user base is in the US. About ten percent of its users are in the UK and an additional 10 percent live in Spain. Other European-based users make up an additional 35 percent of the app's users. About 75 percent of the app's users are men, but it has seen an increase in women downloading the app in the past year. There has been an 8 percentage point increase in the number of female users in the past year, the company said.

Endomondo has shared a bevy of metrics as part of its 10 million download milestone announcement. More in the press release below:

SAN FRANCISCO, CA – June 27, 2012 – The Endomondo Sports Tracker mobile fitness app has reached the 10 million user mark, tripling the number of adoptees in less than a year while remaining the most highly rated fitness app across multiple mobile platforms. To celebrate, Endomondo will be offering the PRO version of its app for only $1 from June 27 to July 1.

Statistics show that almost a quarter of Endomondo’s users are located in the Unites States. Great Britain and Spain follow with 10 percent each. The rest of Europe makes up 35 percent of Endomondo’s users. Also of note is the fact there has been an 8 percentage point increase in usage over the last year by females. Currently, 75 percent of Endomondo’s users are men and 25 percent are women.

Since launching in 2008, Endomondo has helped users track 320 million miles of physical activity. That equates to 1,335 trips to the moon. Almost half of the miles logged by Endomondo users come from cyclists who have peddled 144 million miles. Running, however, is the most popular fitness activity accounting for 44 percent of total workouts and racking up 87 million miles, or more than 3 million marathons. The third most popular physical activity is walking which totals up to more than 24 million miles. (Note: Complete infographic available at

Mette Lykke, co-founder of Endomondo, said the ever increasing adoption of the company’s mobile app can partly be attributed to the social nature of the service. She said a perfect example of this is the fact that since launching its Facebook Timeline capability earlier in 2012, Endomondo has seen traffic from Facebook increase by more than 150 percent and around 50,000 workouts are now shared daily on Facebook.

“Our mission is to make fitness fun by making it more social and more engaging,” Lykke said. “Most of our users find it motivating to connect with friends, family and co-workers around fitness. Users can give pep talks to one another, comment on each others’ workouts and challenge each other. The fact that our service becomes more motivating with the more friends you’ve got is a key driver for Endomondo’s growth rate which is currently at more than 20,000 new users per day.”

The Endomondo Sports Tracker is a free mobile app that turns GPS-enabled smartphones into a personal trainer and social motivator capable of tracking workouts, analyzing performance, and aids in the discovery of activities and insights into fitness. Endomondo stands apart from other activity tracking apps in its focus on the social dimension to fitness. By incorporating unique social aspects, Endomondo connects fitness fans locally and around the globe. Users can send friends real-time pep talks while they exercise, compete virtually against friends for fun, and share it all on Facebook, Twitter or across the Endomondo social network.

Endomondo is backed by Denmark’s SEED Capital and a handful of private investors. The company has raised $6.2 million to date. For more information, please visit and follow Endomondo on Facebook.

About Endomondo:

Founded in 2007 by fitness enthusiasts, the Endomondo Sports Tracker mobile app utilizes GPS technology and records a full history of workouts for distance-based activities. Additionally, the app and website provide users with a personal portal to connect to the Endomondo community. Available on seven mobile platforms, Endomondo operates on almost all GPS phones.


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