Precision Health to launch ConditionMatch Mobile ads

By Brian Dolan
03:24 am
Ubiqi Health Migraine Tracker

Ubiqi Health Migraine Tracker Android App

New York City-based Precision Health Media, an online advertising network that works to help national brands and regional health care providers to "reach diagnosed health audiences", is launching a new channel for its customers, called ConditionMatch Mobile, to target patients with advertisements via mobile health apps. Precision has signed up AdTheorent, Ubiqi Health, and xAd as its initial partners and app developers. The company also has The Cleveland Clinic signed up as an advertiser looking to reach patients in the Cleveland area through the channel.

“Mobile health is exploding in many ways. Health apps have soared in popularity to track general fitness in addition to actual medical data for review with a doctor,” Bill Jennings, CEO, Precision Health Media stated in a release sent to MobiHealthNews. “Advertisers have followed to reach consumers and patients on the go. We are also seeing local health brands like hospitals and clinics using mobile increasingly to reach patients in their DMAs. Precision Health is offering pharma and other brands a range of opportunities to maximize this growing channel.”

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“With ConditionMatch Mobile, we can now deliver a highly relevant mobile audience targeting solution with continuous data supplied to the sponsors," stated Jacqueline Thong, founder of Ubiqi Health, whose apps reach 10,000 migraine sufferers and other symptom-specific audiences, according to the Precision Health Media release.

Precision Health Media, which was formerly known as Good Health Media, has raised at least $3 million since launching in 2007.

In 2010 the company announced a deal with advertising-supported EMR company Practice Fusion to power the ads presented on that company's otherwise free electronic medical record offering. At the time Precision Health Media counted Wyeth, J&J, Amgen and Merck among its advertisers. Practice Fusion tells MobiHealthNews that the partnership did not last long and Practice Fusion has been building its own internal advertising department since early 2011.

A similar mobile health advertising network effort, Tomorrow Networks, has a significant lead on Precision Health Media since it launched its health-focused mobile advertising network in October 2011. Tomorrow Networks is a joint venture between Remedy Health Ventures and Physicians Interactive, makers of the popular Skyscape medical app.


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