Lumoback maker raises $5M in first round

By Jonah Comstock
06:56 am
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LUMOBack Lumo Body Tech, the company that makes the Lumoback posture sensor has raised $5 million in its first round of funding, with Madrona Venture Group leading the round. Also contributing were Yahoo co-founder and former CEO Jerry Yang and Innovation Endeavors, Google chairman Eric Schmidt's investment fund, which also contributed to Lumo's $1.1 million seed round April. With the $200,000 from their successful Kickstarter campaign that concluded in August, the company's total funding comes to $6.3 million.

The company plans to use the funds to expand their sales and marketing, product development, and engineering, the company said in a statement.

Lumoback is a sensor worn on the lower back which communicates via Bluetooth with an app on the user's Apple iPhone, iPod Touch, or iPad. It uses a stick-figure avatar to alert users when they're slouching and remind them to keep good posture throughout the day. The 8.5 mm-thick sensor also vibrates as an additional reminder for users.

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The wearable sensors market in general has exploded in recent months, but most sensors have focused on fitness and activity tracking. Lumo's posture sensor is a unique entrant, although the company has said in interviews they may go on to make other kinds of sensors next.

Although Lumoback sensors are currently Apple-exclusive, the company said on its Kickstarter page that Android support is a high priority for development. The Lumoback is available for $149 on the company's website.

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