Survey: 31 percent of doctors make Rx decisions from smartphones

By Brian Dolan
01:13 pm

Kantar Media Physician Tablet AdoptionNearly three-quarters of physicians in the United States are using their smartphones at work, according to a March 2013 survey conducted by ad agency WPP's Kantar Media. The survey of more than 3,000 physicians representing 21 specialties found that 74 percent said they were using their smartphones for professional purposes. The 2012 study found that about 68 percent of physicians were using their smartphones at work and 64 percent were in 2011.

About 38 percent of those physicians surveyed said they use both their smartphone and tablet for their jobs, too.

Kantar found that 43 percent of all physicians surveyed reported that they look up reference drug data on their smartphones, which marks a 13 percent increase over last year's survey results. The survey also found that 39 percent of all physicians surveyed said they use their smartphones to find and perform clinical calculations, which marked a 4 percent increase over last year. Finally, about 31 percent of all physicians said they made prescribing decisions from their smartphones, up from about 21 percent last year.

Manhattan Research recently announced results from its annual survey of trends in physician technology adoption: It found 72 percent of physicians in the US now have tablets -- that's up from about 30 percent of physicians toting tablets in 2011.


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