Which digital health devices have brick-and-mortar shelf space?

By Aditi Pai


On its website, Target offers a large variety of devices such as Lark, Scosche and iHealth devices, but in-store the options were significantly limited. A Reebok Fitness Dual Rate Heart Monitor, a wearable activity tracker, had hit the clearance aisle, while the only other fitness wrist-worn options were Fitbit Flex, Jawbone UP and Polar Watch.

  • Fitbit: Fitbit Flex, Fitbit Zip
  • Jawbone UP
  • Polar FT4, Polar FT7
  • Reebok Fitness Dual Rate Heart Monitor