Health and fitness users prefer iPhones to iPads

By Aditi Pai
07:35 am

iPhoneviPadFlurry copyHealth and fitness "enthusiasts" still prefer the iPhone to the iPad, according to a Flurry survey of 44,295 users. The iPod touch was not included in the survey.

App data services company Flurry currently measures activity on 397 million active iOS devices. The data came from apps with Flurry’s data-collecting software installed. For this survey, sampled in May, Flurry assigned "Personas" to devices, such as tech gadget enthusiast, value shoppers, health and fitness enthusiasts and pet owners. Some devices were assigned to more than one persona and some people, who own more than one device, were given different personas on different devices.

Health and fitness "enthusiasts" was the seventh most iPhone user heavy category from a list of 34 personas. The most iPhone friendly crowds were value shoppers, singles and hip urban lifestyle. On the other end of the spectrum, pet owners, small business owners and mothers use iPads most, though a separate persona for new mothers skewed towards the iPhone. The median bar shows that in an assessment of all the personas, results skewed more towards iPad than iPhone.

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In a chart detailing time that iPad and iPhone owners spend in different categories, the data shows health and fitness users spends five times as much time using health and fitness apps, to do things such as tracking walks, runs and bike rides, on the iPhone than the iPad. The only categories in which more time is spent on the iPad than the iPhone are education, games, reference and newsstand -- what Flurry determines are "home-oriented activities".

A few months ago, MobiHealthNews wrote about another Flurry survey in which the company released statistics based on results from 15,000 iOS users in the US about how Millennials, defined as young adults aged 25 to 34 years old, and all other age groups use smartphones. All categories surveyed, including Sports, Health and Fitness, rose steadily during the day and peaked in the evening, although the most recent survey reports the greatest time spent on the iPad was in the evening, from the hours of 6 to 11 p.m.

The data from Flurry's older report showed that Millennials were engaged with their smartphones every hour in the day and used fitness and health apps twice as much as the average of other age groups. In a gender split, women use health and fitness apps 200 percent more than men do.

Flurry writes that the company will follow up with another post that discusses usage patterns on Android tablets and smartphones.


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