Social wellness platform ShapeUp raises $7.5M

By Aditi Pai
05:42 am
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ShapeUpProvidence, Rhode Island-based ShapeUp raised $7.5 million from venture capital firms Cue Ball Capital and Excel Venture Management. The company will use the money to further develop and launch its mobile capabilities.

The company offers a social wellness program for companies and engages employees through team workout challenges that are six or eight weeks long, tracks team progress to encourage better habits, offers health coaching in nutrition and exercise, and integrates with devices.

ShapeUp is currently integrated with Fitbit, BodyMedia and RunKeeper and packages the data from these devices as reports for employers that cover enrollment statistics, engagement numbers, cumulative challenge outcomes, and participation data. This summer, ShapeUp opened their offering to small- and medium-sized companies so the platform is now available to companies of all sizes.

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“No one in the corporate wellness space has effectively harnessed the power of mobile technology, but that’s about to change,” Founder and CEO Rajiv Kumar said in a statement. “Adopting lessons from our research in the direct-to-consumer space, we’re going to bring mobile wellness innovation to our hundreds of enterprise customers and their employees.”

In late October, ShapeUp hired Ann Brady as the chief financial officer. Before ShapeUp, Brady worked as an investor for Golden Seeds, which has previously invested in family management company AboutOne, and Apperian, a mobile app management system.

Customers listed on ShapeUp's website include Aetna, Raytheon, Cleveland Clinic, Blue Shield of California, and Texas Health Resources.

MobiHealthNews last wrote about ShapeUp as a competitor to Humana's wellness platform, Vitality. Last month, Humana bought another company, health engagement platform Healthrageous.

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