Customized weight loss startup Retrofit nets $5M

By Aditi Pai
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RetrofitChicago-based Retrofit raised $5 million in a round led by Cambia Health Solutions with additional funding from Draper Fisher Jurveston. This brings the company's total funding to $15.7 million.

Cambia Health Solutions invested in Retrofit because of the company's personalized and tech-enabled model, the company said.

"Retrofit empowers consumers to make healthy lifestyle choices that are sustainable and achievable, as they are focused on personalized, long-term behavioral change," Cambia Senior Vice President, Strategic Investment and Corporate Development Rob Coppedge said in a statement. "We saw the opportunity to help consumers improve their quality of life, in line with Cambia's cause to support consumer-focused products and services."

Retrofit offers users personalized weight loss programs, which, depending on the program, will include consultations with an advisor or expert via video chat and a dashboard that has tracking results and 24-7 online support. Over the course of 12 months, customers can pay $259 a month for a program that aims to help them lose 10 percent of their body weight or $349 a month to lose 15 percent.The first six months of the program are spent in the active weight loss phase, Retrofit said, and the remainder of the program is dedicated to keeping the weight stable and acquiring the skills needed to keep weight stable.

The company's clients include Google, Salesforce.com, VISTA Staffing Solutions, the NFLPA Former Players, Forsythe, DeVry, and the American Medical Association. VISTA Staffing Solutions has reported the company's 60 employees that enrolled in the program have lost a combined total of 800 pounds.

More than 90 percent of Retrofit's clients are losing weight, the company said. Retrofit also reports that in studies, clients lose an average of 20 pounds a year or a 9 percent reduction in overall body weight.

While Retrofit's program has a steep price point, the program offers need-based scholarships for applicants who are overweight, with a BMI greater than 25. The company selects one applicant every month.

Other companies in Cambia Health Solutions' portfolio include aging-in-place startup Lively, population health company Rise Health and big data analytics company GNS Healthcare.