Office supply company Office Depot has expanded its product offerings to include Striiv, Scosche and Sync fitness products. The company is positioning this as a way to help employees stay healthy.
“Our expansion into this area is part of the company’s growing assortment of wireless technology gadgets that allow professionals to remain productive wherever they go," Vice President of Merchandising and New Product Acquisition Tom Lee said. "Offering customers easy access to products to help enhance and impact their lives in all realms is an obvious move for our brand.”
The devices will be in Office Depot's retail locations and online. Office Depot considers these products serving different purposes. Striiv's Play Pedometer and Smart Pedometer serve as Office Depot's solution to activity tracking, Scosche's Rhythm is meant for tracking heart rate, and Office Depot markets the three products from Sync specifically as performance-based trackers. No tracker costs more than $99.
Electronics store Best Buy started selling health trackers in their stores in 2009. Initially, the company piloted the product expansion in 40 stores with devices such as devices like pedometers, Bluetooth-enabled weight scales and blood pressure monitors. By 2010, Best Buy expanded to selling health and fitness devices in more than half of its US stores.
Recently, several digital health companies have made the move to brick and mortar stores. MobiHealthNews caught a glimpse of a few of these devices in June at stores such as Target, Apple, AT&T and Verizon.
In October, Brookstone announced that it was taking orders for Fitbit's updated activity tracker, Fitbit Force.
Since then, shoe seller Vivobarefoot announced a partnership with smart sock maker Heapsylon for a distribution deal that will land the smart socks in some brick and mortar locations that also sell Vivobarefoot products.