Glow expands app to include women not trying to conceive, adds Android support

By Aditi Pai
05:00 am

GlowChoicesFertility app Glow has expanded its offerings so that the app now has an option for women who aren't trying to conceive and one for women who may not want to conceive right away, but are planning to in the future.

Glow has also announced its arrival in the Google Play store, although the Android version will not offer the updated features that the iOS now offers.

Before the update, Glow offered women who were trying to conceive a system to track their fertility cycle, view trend data and interact with a community of women who are all trying to conceive. The app also offers women a "his and hers" or "hers and hers" account option, which allows the woman's partner to view a modified version of the account so that he or she can also see fertility suggestions and data that Glow provides.

With the additional options, women are now able to identify whether they are “not trying to conceive”, “considering pregnancy”, or “trying to conceive”. While this change doesn't impact the basic functions of the app, users who are "not trying to conceive" will see a red alert that labels when there is a high "risk" of pregnancy rather than a green alert on the other two options that notify users of a high "likelihood" of pregnancy. The suggestions that Glow offers users are also different depending on which stage of life a woman is in. For example, a woman who is not trying to conceive will not get updates on which foods help women conceive.

On the other hand, the woman who is not trying to conceive can input whether or not she is not on birth control, although identifying the specific type of birth control, whether condoms, the pill, a patch or another form, will only be available in a later version.

"We are actually working on a feature that tracks medication and supplements taken," CEO Mike Huang told MobiHealthNews. "We are taking a very data-driven approach so obviously medications help people, but more importantly, certain medications give you a greater chance of getting pregnant -- we don't know if that's true-- but now as we start taking data and other information hopefully we'll know very soon. So we're heading in that direction."

Another feature Glow plans to add, perhaps around the same time as medication and supplement tracking, is Glow's ability to distinguish between different birth control pills a woman might be taking, if any.

Although Glow's new features offer women who are not trying to conceive updates on if they are at high "risk" for pregnancy or not, Huang doesn't believe the product will need FDA clearance.

"We are not a diagnostic, we make that very clear to users," Glow Head of Marketing Jennifer Tye told MobiHealthNews. "But, what we can do is and what I think we do well is take information that each individual has shared, analyze that relative to the anonymized crowd and at least identify signals that we've made the app suggest that a user talk to a physician about. On the birth control side, it's having that extra information that we can at least highlight that the user take extra precaution."


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