Target, Safeway sign their employees up for Keas

By Aditi Pai

KeasEmployee health and wellness platform Keas announced new customers this morning including Target, Wix, Safeway and American Axle & Manufacturing Holdings.

Existing Keas customers include Pfizer, Salesforce, Reed Elsevier, The Cheesecake Factory, and BAE Systems.

Target is offering the Keas platform to all employees, not just those who are eligible for the company's healthcare benefits. Target employees can use Keas to manage their health and could receive rewards for being healthy.

Keas also expanded its platform, which currently offers users a social health and wellness gaming community, so that it now can integrate with any health risk assessment (HRA) tools, according to the company.

Because of the new integration, employees can see a health profile that offers them a longitudinal overview of their individual well-being and health risks. The platform also provides them with a visual representation of how they are improving their health over time.

This integration news came about six months after Keas partnered with Fitbit so that Keas users could automatically sync their Fitbit data with the platform. At the time, Keas also integrated with health coaching platforms GAIN Fitness and meQuilibrium.

In addition to the customer wins, Keas shared metrics from its Millennial Workforce Survey, a subset of Keas' Health Trends 2014 survey, which polled 491 people online at the end of 2013.

The survey found 46 percent of millennials are excited about and currently active in the quantified self movement, 54 percent are likely to buy a body-analyzing device that measures weight, body fat, or blood pressure, and 40 percent respondents are currently using apps or devices to lose weight.

Millennials are also more likely to track their sleep cycles and water intake than any other generation and 31 percent believe that genetic tests are valuable tools to gain a better understanding of their health.

In terms of using an employee wellness program, 55 percent said it would take a cash incentive to convince them to sign up for a program like Keas at work, and 38 percent want their employers to provide them with cash incentives based on how much they improve their health.