Glow offers employers mobile-based fertility help

By Aditi Pai
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Glow FirstFertility tracking app maker Glow announced a program for employers, Glow for Enterprise, which provides women employees with financial assistance for fertility treatments.

“We think there is so much more to learn about our health and our bodies," Glow CEO Mike Huang said in a statement. "Both women and men spend much of their lives trying to avoid pregnancy, but then when they’re ready to start a family, information and resources are scarce. This is why Glow is thrilled to be partnering with companies to extend fertility benefits to women and couples looking to conceive."

A company that wants to use Glow for Enterprise will pay into Glow's Glow First program and women can access the program for free. So far, online ticketing service Eventbrite and organizational tool maker Evernote have signed to offer Glow to their employees through Glow for Enterprise.

The Glow app, available on iOS and Android devices, helps womentrack the conception process and offers tips on how to improve their chances of getting pregnant. On just iOS, women can also track their fertility if they are not trying to conceive.

Glow First launched in October, just two months after the app launch, as an alternative for women who haven't had success conceiving. Women who use Glow First pay into a fund -- $50 per month for 10 months. At any point during those 10 months, if a woman gets pregnant, she stops contributing to the fund.

If a woman doesn't get pregnant after 10 months, Glow divides the money equally among the participants who did not conceive. Women can use that money to pay for services at an accredited infertility clinic after the woman submits proof of medical costs.

With Glow Enterprise, the employer pays into the program instead of the woman.

Currently, only 15 states have laws requiring insurance coverage for infertility treatments including California, Maryland, Massachusetts, Hawaii, New Jersey and New York, according to The National Infertility Association, Resolve.org.

"Evernote benefits are designed to offer employees peace of mind," Evernote VP of Human Resources Alice Harmon said in a statement. "With Glow, we're excited to be able to offer a unique and differentiating benefit that has the potential to very positively impact the lives of our employees and their families."

In December, Glow announced that its app has helped more than 1,000 women conceive, just four months after the company launched its app.

This year, the company plans to launch some new features such as medication and supplement tracking and birth control tracking.

While Glow has previously said it is continuing to look for ways to monetize, Glow for Enterprise is one clear revenue stream for the business.