Sweden's Lifesum raises $6.7 million for food tracking app

By Brian Dolan
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LifesumStockholm, Sweden-based calorie counting app company Lifesum (formerly known as ShapeUp Club) has raised $6.7 million in its first round of funding led by Germany's Bauer Media Group and SparkLabs Global Ventures, according to a report in TechCrunch. The company has 4.5 million members and 6.5 million downloads in Europe for its Android and iOS apps. At the end of last year it reported having about half a million monthly active users.

The app aims to make it easier for users to track what they eat and how they exercise. It offers barcode scanning for food tracking, food and exercise charts, quicker entry for often-consumed foods, a database of millions of food items, and more. The free (and ad-free) app also has integrations with RunKeeper, Withings, and Moves.

The company claims to create a personalized weight loss plan for users after they enter their weight, height, age, and daily activity level.

Lifesum's app is currently available to users in Switzerland, Germany, Austria, and Scandinavia. The company, which was founded in 2008, plans to use the new funds to continue to build its team -- it already stands at 21 employees -- and to roll out internationally.