RedBrick Health raises $7.5M for its employee wellness platform

By Aditi Pai
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RedBrick HealthPatient engagement platform maker RedBrick Health raised $7.5 million, according to an SEC filing. This brings the company's total disclosed funding to at least $46 million.

According to the filing, RedBrick Health will use some of the funds to pay its executive officers and other employees.

Previous investors in RedBrick Health include Versant Ventures, Highland Capital Partners, GDN Holdings, Kleiner Perkins Caufield Byers, and Volition Capital.

The Minneapolis-based company, which was founded in 2006, provides a platform for health plans on which members can take a health assessment, track their fitness through app and device integration, and complete challenges that motivate users to stay fit. The company's employer program offers even more features than its health plan program, for example health advisory tools, cost transparency tools that are likely powered by ClearCost Health, reward programs, and a biometric screening test. RedBrick is available to use on the web, smartphones, and tablets.

In January 2014, RedBrick Health partnered with McKesson Care Management, a business unit of McKesson Corporation to integrate the companies' member-facing engagement and health improvement tools into a single offering.

"Health plans are facing a critical need to engage their members in a deeper, more substantial way," Jeff Felton, president of McKesson Connected Care & Analytics, said in a statement at the time. "Current member-facing engagement, health improvement, and medical management approaches tend to be expensive, fragmented, duplicative, and costly to scale. To change that, McKesson and RedBrick have created a unified and cost-effective approach to engaging members in a truly meaningful and coordinated manner. It’s designed from the ground up to be simpler for the plan and more appealing to the consumer."

While RedBrick Health has not disclosed many of its clients, except for health insurer EmblemHealth, the company lists agriculture, biopharma, hospitality, law firms, universities, school districts, and manufacturing as industries that offer RedBrick services.