Cambridge, Massachusetts-based Segterra, developer of the InsideTracker platform, has raised $2.5 million in funding led by strategic investor Henry Kauftheil, who is chairman of real estate investment firm ACG Equities and CSO and co-founder of stealthy consumer health startup SelfHealth.me. The funding raise, which was first reported by Xconomy, brings the company's total up to $4 million since its founding in 2009.
InsideTracker is a direct-to-consumer health analytics platform that starts with a blood test to identify certain biomarkers, and then uses to results to help users make healthier decisions about diet, exercise, and other lifestyle choices. The company's team includes scientists, providers, nutritionists, and exercise physiologists from MIT, Harvard and Tufts University.
The company's core customer group historically has been athletes -- both professional and amateur -- but its latest iteration aims to appeal to a broader group: anyone looking to improve their health.
As the platform's name indicates, InsideTracker distinguishes itself from almost every other direct-to-consumer healthcare tracking or quantified self offering in the market today by focusing on health data that requires invasive testing -- blood draws at a lab or (for more limited results) using a home test kit that users mail back to the company. Most tracking offerings today, of course, leverage accelerometer-laden devices, optical heart rate sensors, or even manual entry apps.
Segterra offers five pricepoints for InsideTracker that start at $49 for users who have already had their blood drawn and are willing to upload their data into InsideTracker themselves. Segterra has three different core plans that include an analysis of an increasing number of biomarkers: fitness (12 biomarkers) $149, performance (20) $299, ultimate (30) $499. The most expensive offering includes feedback on metabolism, oxygen, performance, and endurance. Results are available through the company's online site about five to seven days after a blood draw.
There's also an option to have someone come to your office or home to take your blood instead of having you visit a LabCorp testing center, which is the only lab partner the company has at present.
Segterra then makes recommendations for lifestyle changes to users by comparing their results to their nutrition and demographic databases as well as to research findings from academic papers.
Segterra told Xconomy that it now has 11 employees and recently inked a partnership with fitness chain Sports Club/LA to promote the platform to gym members.