UnitedHealthcare plan taps Voxiva for text message programs

By Aditi Pai
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Txt4healthUnitedHealthcare Community Plan of Pennsylvania partnered with Voxiva to launch two text message-based services for their Medicaid benefit plan members. Voxiva also announced this week that more than 1 million people in total have now signed up for its text-based health programs.

The two programs UCPP is offerings its Medicaid patients are Voxiva's Txt4health and Text4kids. Both are available to people enrolled in York, Allegheny and Philadelphia counties.

Txt4health provides users with reminders for health exams, offers health information, challenges users to improve their health, and helps track weight and physical activity. Text4kids helps parents track their kids' developmental milestones, understand vaccine safety, and remember doctor's appointments and check-ups.

In July 2013, Voxiva partnered with Medicare and Medicaid insurance provider Amerigroup. Less than a year later, in in April 2014 the companies announced that 100,000 members had enrolled in its program. This program was created after Voxiva partnered with SafeLink Health Solutions to offer free mobile phones and messaging programs to members of Amerigroup. Through Amerigroup, Voxivia’s Txt4health program is offered to Medicaid plan members in 11 states.

Another Voxiva program, called Text2Quit, which is a smoking cessation platform enrolled 75,000 users as of October 2013. The platform now has users in every US state.

Voxiva also developed two other programs: Text4Baby and Care4life.

Text4Baby is a free, SMS-based health information service for new and expectant mothers. It is available in both English and Spanish. In May 2013, Text4baby added links to a mobile website containing “educational content and informational videos covering topics from exercise during pregnancy to car seat safety,” to its texts. The American College of Obstetricians and Gynecologists (ACOG), the American Academy of Pediatrics (AAP), the March of Dimes, and the Centers for Disease Control and Prevention (CDC) have provided the content.

Care4life is both a texting program and app for people with diabetes. The app helps users set medication and appointment reminders, access recipes and nutrition tips, self-report and track blood glucose readings, and track weight and exercise goals. Additionally, the app sends users the same messages they would receive through the texting program.