ZocDoc moves into employee wellness to grow appointment booking business

By Aditi Pai
Share

ZocDocAppointment booking platform ZocDoc launched a premium service that employers can offer their employees, called ZocDoc for Business. This is ZocDoc's first offering targeted at employers.

ZocDoc's existing service, which is available on iOS and Android devices, is targeted at consumers. The app asks for a user's zip code and insurance provider and then lists doctors and their availability. Users can then select a time to complete an appointment booking. Since October 2012, ZocDoc has also offered a check-in feature so that patients can also send over a basic medical history before they arrive and need to fill out the medical history clipboard. At the time the service was only available to 10 percent of ZocDoc's customers.

ZocDoc for Business launched with a handful of employer customers, including Foursquare, Gilt, IAC, Jefferies, NASDAQ OMX, and Quirky.

Employees who use ZocDoc for Business receive the same features that ZocDoc has always offered, but ZocDoc has also added extra features to their employee accounts.

Some of these features include a comprehensive US doctor directory, priority access to weekend and evening appointment times, and appointment-scheduling for wellness events in the employee's office. Those might include flu shots, biometric screenings, yoga classes, and nutrition counseling. Employees will also receive personalized messages and wellness reminders based on their gender, age, and medical history.

Employers can use ZocDoc for Business to view employee engagement with the in-office wellness events and how employees respond to the wellness reminders and messages.

In March, ZocDoc announced plans to make its service available in all 48 contiguous states by the end of 2014. At the time ZocDoc Chief Operating Officer Oliver Kharraz told MobiHealthNews the service has 5 million patient users across 2,000 cities and towns in 35 states and can be used for 1,000 procedures.