Physicians Interactive acquires Skyscape

By Brian Dolan
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Skyscape Palm OS Palm PreDigital sales and health marketing company Physicians Interactive (PI) acquired mobile medical content publisher Skyscape late last week for an undisclosed sum. PI stated in the press release announcing the acquisition that the deal gives its partners access to Skyscape's more than 1 million users. Skyscape's mobile apps and PDA programs for health practitioners compete with similar offerings from Epocrates, Thomson Reuters and many more.

Physicians Interactive is a digital marketing firm that targets doctors and other health workers via a number of services through various platforms and in a statement it said the purchase of Skyscape would double the size of its network of physicians. Private equity fund Perseus bought Physicians Interactive last year. More

A report over at Mass High Tech explains that PI plans to build on Skyscape's mobile platform with other offerings for pharmaceutical, biotech and other life science companies, both on mobile devices and through the Internet. Following the deal, Skyscape has become a wholly owned subsidiary of PI, which will re-locate its corporate offices to Skyscape's offices in Marlborough, MA. More

For more on Physicians Interactive's acquisition of Skyscape, read the company press release here.