Swimming retailer launches tracking platform for swimmers

By Aditi Pai
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Swim.comEcommerce website, SwimOutlet.com, has launched a public beta for its swim tracking platform.

The website helps swimmers track, share and compare the workouts they monitor with waterproof activity trackers. The platform, called Swim.com, received 5,000 beta requests within its first 10 days, according to the company.

“Swimming can be a lonely sport even in a busy pool, but we’ve built a platform that brings swimmers together and allows individuals to track and compare their workouts with others online,” Davis Wuolle, VP of Product for Swim.com said in a statement. “We’ve seen the popularity of this in sports like running and cycling, and now with the wide variety of wearables on the market, such as Pebble, we are offering swimmers an environment to compete, challenge and compare with others across our platform.”

So far, the platform can integrate data from activity trackers Garmin, Finis, and Swimovate, but the company plans to add Pebble integration sometime this summer. The website also offers a comparison feature so consumers can shop for an activity tracker that can track swims. Users can specifically look for which ones track workout time, pace, stroke count, stroke rate, interval detection, and workout alerts.

While there haven't been many devices for dedicated swim tracking, in April 2013, a Beirut, Lebanon-based startup called Instabeat announced a swim tracker that measures heart rate, calories burned, laps, breathing pattern, and flip turns. The device attaches to the user's goggles. At the same time, Instabeat launched a crowdfunding campaign on Indiegogo and raised around $21,000 over its goal of $35,000.

Recently, several digital health companies have launched products that support specific sports.

In November 2013, Infomotion Sports Technologies launched its first product, the 94Fifty Smart Sensor Basketball that keeps track of what happens to the ball when it's in play and sends this data via Bluetooth to a connected app. Some factors it measures include shooting mechanics, shot release speed, shooting arc, power dribbling, and hand speed. This data is meant to help basketball players improve their game.

This year, in May, Smash Wearables launched a crowdfunding campaign on Kickstarter for a wristband that tracks the user's tennis technique. The device sends data to a companion app that tells users about their stroke consistency score for each game. Smash tracks the user's forehand, backhand, volley, first serve, and second serve.