Employee wellness platform company Keas raises $7.4M

By Aditi Pai
08:09 am
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KeasHealth gaming corporate wellness platform Keas raised $7.4 million, according to an SEC filing. This brings the company's total funding to date to at least $32.9 million. Previous investors in the company include Atlantic Ventures and Ignition Partners. Keas was co-founded by the original Google Health chief Adam Bosworth.

Keas' corporate wellness program offers users a social health and wellness gaming community. It integrates data from health risk assessments and apps used by employees and mines this data to identify health risks or suggest actions to manage those risks. Employees can also access a social media feed to connect with others at the company and support each other. They can also use the feed to post photos, healthy recipes, and status updates.

The platform offers quests, challenges, quizzes and other games so employees can compete with each other and learn more about wellness. One such quiz asks users to guess 'which food item has more sugar' with a picture of ice cream and soda that they must choose between.

In February, Keas announced several new customers including Target, Wix, Safeway and American Axle & Manufacturing Holdings. Other Keas customers include Pfizer, Salesforce, Reed Elsevier, The Cheesecake Factory, and BAE Systems. Target is offering the Keas platform to all employees, not just those who are eligible for the company’s healthcare benefits. Target employees can use Keas to manage their health and could receive rewards for being healthy. 

Six months prior to their customer updates, Keas announced that it partnered with Fitbit so that Keas users could automatically sync their Fitbit data with the platform. At the time, Keas also integrated with health coaching platforms GAIN Fitness and meQuilibrium.

When Keas first launched, they planned to offer various personalized care plans for consumers interested in leveraging their personal health data to make healthier decisions. Then in November 2010, after they did not gain enough traction as a consumer health play, Keas transformed into a workplace wellness program.