Survey: 6 percent of US consumers own a fitness wristworn wearable

By Aditi Pai
06:02 am
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Seventy percent of US consumers own a smartphone, while just 5.7 percent own a fitness-sensing wristband, according to a GlobalWebIndex survey of 7,500 US internet users conducted in the fourth quarter of 2014.

Although GlobalWebIndex labeled the category "smart wristband", in the survey question, the research company used Nike+ FuelBand, Jawbone Up, and Adidas miCoach as its only examples. Two percent more men than women said they owned a wristworn tracker and people between the ages of 25 and 34 were more likely to own these devices than other age groups.

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When asked about smartwatches, which included Pebble, Sony Smartwatch, and Samsung Galaxy Gear, 5.4 percent of respondents said they owned one. This group had a wider margin between men and women -- four percent more men than women owned a smartwatch.

GlobalWebIndex also asked respondents about app use. Just over 13 percent of respondents said they used a sports app and 12 percent used a health and fitness app. Health and fitness apps were used less than apps for map use, social networks, photo taking, and news, but used more than apps for location-based dating and television.

Fewer respondents owned fitness trackers and smartwatches in the US than did worldwide. Based on results from a late 2014 survey of 90,000 adults across 32 countries, GlobalWebIndex found that 7 percent of consumers owned a wristworn fitness tracker and 9 percent owned a smartwatch. App usage was also higher globally. Both sports apps and health and fitness apps were used by 15 percent of respondents.