Shorts: Glucose Buddy app clocks 400,000 logs

By Brian Dolan
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Diabetes app usage metrics: MYLEstone Health, developer of the Glucose Buddy iPhone app, has added a real-time tracking feature to its application for diabetes management. The service has clocked almost 400,000 user logs in the past 100 days. MYLEstone announced earlier this year that it had inked a deal with Roche Diagnostics' Accu-Chek to add its educational program to the Glucose Buddy diabetes management app. More

Telemedicine and e-Health tackles Twitter in healthcare trend: "One way to look at Twitter is as a method of mass communication," Joseph C. Kvedar, MD, Director of the Center for Connected Health (Partners Healthcare System, Boston, MA), told the publication. Twitter is real-time and was designed for mobility, Kvedar explained. It allows people to "text 30 people or 50 or 100 people, whatever the number is who are following you." More (.pdf)

J&J's SMS-enhanced BabyCenter: This Mobile Marketer case study from June examined Johnson & Johnson's BabyCenter service, which seems to offer some of the same information as the White House/Voxiva/CDC's upcoming Text4Baby campaign. "Subscribers receive weekly texts chock full of pregnancy advice. Once the baby arrives, the Parenting Tips service sends new parents helpful parenting tips twice a week till three months." More