Survey: 82 percent know the Apple Watch tracks health, fitness

By Brian Dolan
06:28 am

HealthMineWhile we have tracked the slow spread of misinformation about the Apple Watch's health tracking capabilities, at least one recent survey indicates one segment of the general public knows what the device can do.

According to the small survey, 82 percent of people know that the Apple Watch has health and fitness tracking features. The survey included responses from 561 consumers with company-sponsored health plans and was conducted by Survey Sampling International (SSI) earlier this week and paid for by HealthMine. The survey had a margin of error of 4 percent, according to SSI.

The survey also found that 46 percent of respondents between the ages of 18 and 34 were interested in purchasing the Apple Watch to track their health, while only 38 percent of people between the ages of 35 and 54 were and 25 percent of people 55 and up were interested in buying the Watch to track their health.

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The survey asked respondents their preferred channel for accessing their own health information, and across all age groups laptops or desktops were ranked number one. All adults under the age of 55 said their smartphone was their second choice. Those 55 and up put call centers, snail mail, and tablets ahead of smartphones a preferred means of accessing their own health information.

“One size fits none when it comes to health,” Bryce Williams, CEO and President of HealthMine said in a statement. “Consumers require a lot of education to understand and accept new health tools, and their preferences are highly personalized."

Last month HealthMine tapped SSI for a similarly-sized survey. This one found that 71 percent of consumers want their employer or health plan to offer a program or a set of guidelines that helps them manage their health.


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