Blue Cross of Idaho launches smartphone app for members

By Aditi Pai
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Blue Cross Blue Shield of IdahoA few weeks ago Blue Cross of Idaho launched an app, available on iOS and Android devices, for its members so they have access to information about their healthcare plan. The health insurer tapped Kony and UST Global to develop the app.

Members are able to log in to the app to see their plan benefits, find in-network or out-of-network doctors, and access their member ID cards. Users can also search for providers and urgent care centers by location, name, or specialty, view benefits details, check their annual deductible, view dental plan information, email or fax member ID cards to their doctor or healthcare provider, and get directions as well as contact information for their healthcare providers.

Some features are also available to those who do not log in, meaning anyone who downloads the app could use it to search for healthcare providers and find the closest urgent care facility, for example.

Recently, a number of Blue Cross Blue Shield-affiliated payors have launched digital health offerings for their members.

In March, Blue Cross Blue Shield of Michigan, inked a deal with WebMD’s Health Services to offer members a digital health and wellness program. Blue Cross and Blue Care Network members also have access to a portion of this new program. WebMD’s Health Services program helps employers and health plans provide employees and members with information about their benefits, biometric screenings powered by BioIQ, health assessments, a digital assistant, and health-related content.

And earlier that month, Blue Cross Blue Shield of Massachusetts partnered with American Well to pilot the company’s video visits offering, called WellConnection, with two physician groups, Emerson Physician Hospital Organization (Emerson PHO) and Lowell General Physician Hospital Organization (LGPHO). BCBSMA nurse care managers will also pilot the offering with members.

At the beginning of the year, Blue Cross Center for Health Care Innovation invested a strategic $2.4 million in West Conshohocken, Pennsylvania-based chronic care app developer CareCam Health Systems. Independence Blue Cross said they would work with CareCam to develop programs that aim to improve the care of people with chronic health conditions. CareCam’s initial rollout with Independence is focused on supporting members with diabetes and asthma.