Ovuline's average pregnancy app user is 27, happy, employed and working until due date

By Aditi Pai
08:03 am

Ovia PregnancyBoston-based Ovuline, which offers two women's health apps, has released a number of statistics about the 1 million women that use their Ovia Pregancy app.

The app helps women who have conceived to track their pregnancy with a baby calendar, health alerts, and curated pregnancy articles.

The average age of women using the app is 26.8 years old. These women have reported feeling happy twice as often as feeling sad and 71 percent have a job -- 50 percent of those women plan to keep working until their due date. Over half, 58 percent, of the women have attended college and 18 percent have a post-graduate degree.

Their favorite exercise activity is walking, followed by weight lifting and their average pre-pregnancy weight is 155.

Ovuline, which has raised at least $2.75 million to date, also offers another app, called Ovia Fertility. This app aggregates data related to basal body temperature, blood pressure, weight, intercourse, emotion, health, ovulation, nutrition, sleep, period, and cervical fluid to generate a fertility cycle and fertility score. 

At the beginning of April, Ovuline announced that they had launched Ovia Benefits, which pulls information from 250 health plans. Ovia Benefits gives Ovuline users access to their fertility and pregnancy health insurance information right in the app. In the first 60 days after launching, 40,000 users signed up for this feature, according to the company.

In January 2014, Yale University School of Medicine’s online anonymized survey of 1,000 women ages 18 to 40 found that a little over 5 percent of women seek information about reproductive health from smartphone apps, while around 32 percent get information from medical websites. The survey also found that about 50 percent of reproductive-age women had never discussed their reproductive health with a medical provider and that about 30 percent visited their reproductive health provider less than once a year or never.


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